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The first part, or kicker, is an "eyebrow or short line that goes in the upper left corner of the ad, either straight or at a slant.On good use of the kicker is to select a specific type of reader for the ad (e.g., "Attention COBOL Programmers").Another effective technique is to let the reader know you are offering something free ("Special Free Offer - See Coupon Below").If your headline is designed to arouse curiosity or grab attention and does so at the expense of clarity, then be sure to make nature of your proposition immediately clear in a subhead or within the first sentence. Mistake #4: You're Too Honest Maybe your BFF signed you up for online dating to help you get over your ex. Anything you wouldn't say on a first date doesn't belong in your profile.
You went online because there's a huge pool of guys to date, and hooking one is supposed to be easy. According to Internet dating experts, many women are guilty of making these five mistakes online.
If the ad is one-third page or less, put a dashed border around the entire ad to create the feel and appearance of a coupon. "For more information, clip this ad and mail with your business card to ."A headline does not have to contain just one sentence or phrase set in one uniform type size.